Is old the new young? Is filth the new chic? That seems to be what Marc Jacobs, designer for Louis Vuitton is trying to communicate in his campaign for luggage. Keith Richards, 64, member of the infamous music group, The Rolling Stones is shown playing his guitar, sitting beside a of cup tea, placed upon the classic Louis Vuitton monogram suitcase. Photographed by Annie Liebovitz.It is hard to deny that the more unusual these ads become, the more "avant-garde" product seems as well. Sure Keith Richards is unconventional, but it is hard not to stare.
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