Victoria Beckham's denim line is being discontinued at Fred Segal and Kitson. The fact that she has a clothing line; dVb, may come as a surprise to many given that she has done basically no promotion, Beckham hardly wears jeans to begin with.
Posh's DVB denim range is being dropped due to poor sales and a lack of promo work from the Spice Girl herself. "We asked her PR people so many times for her to appear but she didn't," said Kitson owner, Fraser Ross. "Celebrity lines are no different from an album or music tour. They have to be promoted to sell."