Wednesday, October 29, 2008
J. Crew Markets Michele Obama
Michele Obama was recently on The Tonight Show with Jay Leno, where she told the talk show host that she purchased her outfit at J. Crew. This was said in contrast to Sarah Palin's $150,000 wardrobe. Not only is she frugal, Michele has helped the economy by mentioning clothing franchise J. Crew's name. The brand rushed to make the words "Michele" and "Obama" searchable on their website, resulting in the yellow skirt she wore on the show.That item skyrocketed to the most-viewed item on the site yesterday, receiving 464 percent more hits than the day before. Traffic on J.Crew's site as a whole increased 64 percent. They must still be dealing with a traffic spike because the site crashed at some point during the day.
The top and cardigan she wore were far from overlooked. By yesterday afternoon, the J.Crew in Rockefeller Center pulled all the cardigans off the racks to reserve for customers who called that morning and put them on hold.