Sunday, February 10, 2008

Louis Vuitton Comes to the Big Screen

Louis Vuitton's new commercial has been recently hit youtube and will soon be aired universally. Based on the first minute or so, one may assume that this is a commercial for a travel agency, or something along those lines. There is a subtle soundtrack and a narrator, explaining the meaning of a travel. The brand's bags are not explicitly shown or advertised, rather the signature "LV" print for a brief period of time. 
This will not be Louis Vuitton's (AKA Marc Jacobs) first attempt at video promotion. The previous one was a charming Japanese anime style clip. 
Does the commercial effectively market the classic Louis Vuitton? You be the judge.

1 comment:

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